Services

CW Sportmanagement manages and markets professional athletes in individual or team sports, whilst always keeping an eye on the wellbeing of each athlete in every matter.

CW Sportmanagement takes care of marketing related tasks, sponsorship acquisition, press, design and administration of websites and social media channels, consulting and much more. For legal matters such as contracting for sponsorship or sports rights / marketing, CW Sportmanagement collaborates with a Munich based law office that is specialized in sports law.

The popularity, success and unique character of an athlete enable a wide range of collaborations and offer an added value for a company’s marketing and communication strategy.

“Champions aren’t made in gyms. Champions are made from something they have deep inside them – a desire, a dream, a vision. They have to have the skill, and the will. But the will must be stronger than the skill.”

– Muhammad Ali –

Sports agency services

Branding

  • Brand building
  • Brand consulting
  • Development of marketing concepts

Booking

  • Hotels, flights, rental car
  • Bookings for performance shows
  • Lectures, panel discussions, interviews, TV appearances
  • Signings
  • VIP guest appearances
  • Coaching

Sponsoring

  • Status quo analysis
  • Goal setting
  • Athlete presentation
  • Sponsor folder
  • Sponsorship packages
  • Sponsor acquisition
  • Cooperations

Consulting

  • Status quo analysis / initial consulting
  • Goal setting
  • Career consulting

Legal

  • Sponsorship / partner and supplier contracts
  • Management contracts
  • License agreements
  • Naming-Right

via an external service provider

Coaching

In collaboration with Radlabor

  • Training
  • Bike fitting
  • Analysis

Public Relations

  • Contact for press inquiries
  • Press releases
  • PR events

Website

  • Hosting and administration
  • Design and content
  • Merchandising webshop
  • DSGVO (data protection) guidelines
  • Search Engine Optimization (SEO)
  • Newsletter

Social Media

  • YouTube, Facebook, Instagram, Twitter
  • Setup and administration
  • Content planning
  • Design optimization
  • Increasing followers, reach and interaction
  • Data protection and advertising guidelines
  • Target group, campaign and ad management

Video

In collaboration with MP Design

  • TV and video productions

Photo

  • Photo shoots
  • Drone shots

via an external service provider

Crowdfunding.

The alternative to sponsoring.

All athletes have a very big goal in mind, which they absolutely want to achieve and for which they train every day and make many sacrifices. Be it qualifying for a world championship, a mountain bike stage race over several days, the Ironman World Championships on Haiwaii, an overseas competition with high entry fees and huge travel costs or a training camp. Clubs and teams are often facing big challenges and projects that they have to handle. Be it new team jerseys or new equipment.

But how should this be financed? As a top athlete, it is often easier to find financial support. But especially in amateur sports, the search for sponsors is often not so easy. And this is exactly where another modern form of sponsoring comes into play, which is known to have brought start-ups a big financial boost in particular to finance a new product: crowdfunding.

So if you have a big dream, a big goal that you can not achieve on your own – contact CW Sportmanagement.

Your motivation.

Your goal.

You bring the motivation and determination to the table. CW Sportmanagement shows you the power of crowdfunding and takes over the marketing of your project. So we as a team will achieve your goals!

Learn about

What is a crowdfunding project?

When does crowdfunding make sense?

How do you have to set up a project?

What about taxes?

How does a project become successful?

“Today I will do what others won’t, so tomorrow I can accomplish what others can’t.”

– Jerry Rice –

Your benefit.

Your advantage.

Your success.

Unless you are lucky enough to be sponsored, you have to pay for your sports equipment. Nonetheless you can gauge the direct benefit by the physical traits like quality, function or appearance and decide whether or not it is worth your hard earned money.

Services need to be paid for too, but are difficult to assess in terms of the cost-benefit ratio, since the benefit for you is not directly visible and measurable.

So here are some reasons why you will benefit from sports management services.

6 reasons why you will benefit from working with a sports agency.

Next to health time is the most valuable asset. Creating an athlete’s presentation, searching for sponsors and taking care of them, social media, press work and many more. All this is highly time consuming, day after day – time you should invest in your training. Focus on your sport, your strengths and goals. Do not waste time acquiring know-how in areas that should not be your focus. Pass the responsibility for these areas to your management and benefit from the time gained.

For more info on this topic see this blog post.

Most athletes manage themselves, which means they do not release their full potential. You are a professional athlete. Hard training, healthy nutrition and regeneration determine your everyday life – that’s professionalism. But have you ever thought about your image? Your reflection on society? How to deal with fans, sponsors and media? I’ll show you how to be professional in these areas and how your career will benefit in the long run.

For more info on this topic see this blog post.

You are your own manager. But that rarely means you’re going to use your full potential. Only the view from the outside, an objective, unbiased opinion ensures that weak points become visible. You often perceive yourself as different from the public. One does not pay attention to subtleties, be it due to a lack of time or lack of knowledge. Your coach sees things you do not see. Your management sees things that neither you nor your coach sees. Use this change of perspective to unleash your full potential!

For more info on this topic see this blog post.

Why are you more successful in your sport than others? You have more ambition, more talent, and more knowledge of how to achieve your goals. These are the decisive factors for success. As an athlete, that should be your focus. Your management knows what it takes to be successful on the economic side of sports. This knowledge is passed on to you step by step so that you develop a feeling and awareness of what sports is all about. Professional sports is a tough business and knowledge is king. Use your knowledge and apply it.

For more info on this topic see this blog post.

This is certainly the most important reason why you will benefit from working with a management. Training equipment, training camps, travels, entry fees, nutrition, coaches. All this costs money and somehow has to be funded. Without sponsors and supporters professional sports is hardly doable. Your management takes care of the sponsorship acquisition and finds partners to suit you, provides you with product and money sponsorships, and helps you build a solid, long-term financial base. With partners at your side, you have one less worry and can focus on what’s most important to you – your sport!

For more info on this topic see this blog post.

Your management takes care of the things you do not have time for → you can focus on your sport → more efficient training makes you reach your goals a lot faster → this is one of the keys to success → Use your success to connect with fans, media and sponsors and be at the top of your game. Your management brings out the best in you and advise you in all areas of your sport → Become a pro “on and off the court”.

For more info on this topic see this blog post.

How does it work?

Here are the 5 steps to a successfull collaboration.

Analysis

The first step is to analyze your current situation. This includes current sponsoring contracts, website and social media channels, previous marketing / management activities or your short, medium and long term goals.

Consulting

Based on the initial analysis and taking into account your individual goals and financial circumstances, I then advice you on the most useful services for you.

Service bundle

Now on to compiling a service bundle that is individually tailored to you and offers you an optimal cost-benefit ratio.

Management

Depending on the chosen service packages, the next step is to gather all details from you, that are necesarry for CW Sportmanagement to work independently, so you can focus on your sport. I regularly get back to you in order to achieve the best results.

Evaluation

Let’s talk, evaluate the results and, if necessary, make adjustments to the services so that in the long term both of us can derive the best possible benefit from our collaboration. The evaluation makes the management services even more transparent for you and thus measurable and assessable with regard to your financial investment in the services.

„I said I’m going to hit the next one right over the flagpole. God must have been with me.”

– Babe Ruth –

Interested?

If you would like to send specific information about your sport, your goals and your needs regarding management services, please fill out the inquiry form.

For general inquiries about our services, just send an email.

Contact me.

Inquiry form

Sports agency services

CW Sportmanagement manages and markets professional athletes in individual or team sports, whilst always keeping an eye on the wellbeing of each athlete in every matter.

CW Sportmanagement takes care of marketing related tasks, sponsorship acquisition, press, design and administration of websites and social media channels, consulting and much more.

For legal matters such as contracting for sponsorship or sports rights / marketing, CW Sportmanagement collaborates with a Munich based law office that is specialized in sports law.

The popularity, success and unique character of an athlete enable a wide range of collaborations and offer an added value for a company’s marketing and communication strategy.

“Champions aren’t made in gyms. Champions are made from something they have deep inside them – a desire, a dream, a vision. They have to have the skill, and the will. But the will must be stronger than the skill.”

– Muhammad Ali –

Sports agency services

Consulting

  • Status quo analysis / initial consultation
  • Goal setting
  • Career consulting

Coaching

In collaboration with Radlabor

  • Training
  • Bike fitting
  • Analysis

Branding

  • Brand building
  • Brand consulting
  • Development of marketing concepts

Legal

  • Sponsorship / partner and supplier contracts
  • Management contracts
  • License agreements
  • Naming-Right

via an external service provider

Public relations

  • Contact for press inquiries
  • Press releases
  • PR events

Video

In collaboration with MP Design

Photo

  • Photo shoots
  • Drone shots

via an external service provider

Sponsoring

  • Status quo analysis
  • Goal setting
  • Athlete presentation
  • Sponsor folder
  • Sponsorship packages
  • Sponsor acquisition
  • Cooperations

Social Media

  • YouTube, Facebook, Instagram, Twitter
  • Setup and administration
  • Content planning
  • Design optimization
  • Increasing followers, reach and interaction
  • Data protection and advertising guidelines
  • Target group, campaign and ad management

Website

  • Hosting and administration
  • Design and content
  • Merchandising webshop
  • DSGVO (data protection) guidelines
  • Search Engine Optimization (SEO)
  • Newsletter

Booking

  • Hotels, flights, rental cars
  • Bookings for performance shows
  • Lectures, panel discussions, interviews, TV appearances
  • Signings
  • VIP guest appearances
  • Coaching

“Today I will do what others won’t, so tomorrow I can accomplish what others can’t.“

– Jerry Rice –

Crowdfunding.

The alternative to sponsoring.

All athletes have a very big goal in mind, which they absolutely want to achieve and for which they train every day and make many sacrifices. Be it qualifying for a world championship, a mountain bike stage race over several days, the Ironman World Championships on Haiwaii, an overseas competition with high entry fees and huge travel costs or a training camp. Clubs and teams are often facing big challenges and projects that they have to handle. Be it new team jerseys or new equipment.

But how should this be financed? As a top athlete, it is often easier to find financial support. But especially in amateur sports, the search for sponsors is often not so easy. And this is exactly where another modern form of sponsoring comes into play, which is known to have brought start-ups a big financial boost in particular to finance a new product: crowdfunding.

So if you have a big dream, a big goal that you can not achieve on your own – contact CW Sportmanagement.

Your motivation.

Your goal.

You bring the motivation and determination to the table. CW Sportmanagement shows you the power of crowdfunding and takes over the marketing of your project. So we as a team will achieve your goals!

Learn about

What is a crowdfunding project?

When does crowdfunding make sense for you?

How do you have to set up a project?

What about taxes?

How does a project become successful?

“No matter how good you get you can always get better and that’s the exciting part.”

– Tiger Woods –

Your benefit.
Your advantage.
Your success.

Unless you are lucky enough to be sponsored, you have to pay for your sports equipment. Nonetheless you can gauge the direct benefit by the physical traits like quality, function or appearance and decide whether or not it is worth your hard earned money.

Services need to be paid for too, but are difficult to assess in terms of the cost-benefit ratio, since the benefit for you is not directly visible and measurable.

So here are some reasons why you will benefit from sports management services.

6 reasons why you will benefit from working with a sports agency.

Next to health time is the most valuable asset. Creating an athlete’s presentation, searching for sponsors and taking care of them, social media, press work and many more. All this is highly time consuming, day after day – time you should invest in your training. Focus on your sport, your strengths and goals. Do not waste time acquiring know-how in areas that should not be your focus. Pass the responsibility for these areas to your management and benefit from the time gained.

For more info on this topic see this blog post.

Most athletes manage themselves, which means they do not release their full potential. You are a professional athlete. Hard training, healthy nutrition and regeneration determine your everyday life – that’s professionalism. But have you ever thought about your image? Your reflection on society? How to deal with fans, sponsors and media? I’ll show you how to be professional in these areas and how your career will benefit in the long run.

For more info on this topic see this blog post.

You are your own manager. But that rarely means you’re going to use your full potential. Only the view from the outside, an objective, unbiased opinion ensures that weak points become visible. You often perceive yourself as different from the public. One does not pay attention to subtleties, be it due to a lack of time or lack of knowledge. Your coach sees things you do not see. Your management sees things that neither you nor your coach sees. Use this change of perspective to unleash your full potential!

For more info on this topic see this blog post.

Why are you more successful in your sport than others? You have more ambition, more talent, and more knowledge of how to achieve your goals. These are the decisive factors for success. As an athlete, that should be your focus. Your management knows what it takes to be successful on the economic side of sports. This knowledge is passed on to you step by step so that you develop a feeling and awareness of what sports is all about. Professional sports is a tough business and knowledge is king. Use your knowledge and apply it.

For more info on this topic see this blog post.

This is certainly the most important reason why you will benefit from working with a management. Training equipment, training camps, travels, entry fees, nutrition, coaches. All this costs money and somehow has to be funded. Without sponsors and supporters professional sports is hardly doable. Your management takes care of the sponsorship acquisition and finds partners to suit you, provides you with product and money sponsorships, and helps you build a solid, long-term financial base. With partners at your side, you have one less worry and can focus on what’s most important to you – your sport!

For more info on this topic see this blog post.

Your management takes care of the things you do not have time for → you can focus on your sport → more efficient training makes you reach your goals a lot faster → this is one of the keys to success → Use your success to connect with fans, media and sponsors and be at the top of your game. Your management brings out the best in you and advises you in all areas of your sport → Become a pro “on and off the court”.

For more info on this topic see this blog post.

How does it work?

Here are the 5 steps to a successful collaboration.

Analysis

The first step is to analyze your current situation. This includes current sponsoring contracts, website and social media channels, previous marketing / management activities or your short, medium and long term goals.

Consulting

Based on the initial analysis and taking into account your individual goals and financial circumstances, I then advice you on the most useful services for you.

Service bundle

Now on to compiling a service bundle that is individually tailored to you and offers you an optimal cost-benefit ratio.

Management

Depending on the chosen service packages, the next step is to gather all details from you, that are necesarry to work independently, so you can focus on your sport. I regularly get back to you in order to achieve the best results.

Evaluation

Let’s talk, evaluate the results and, if necessary, make adjustments to the services so that in the long term both of us can derive the best possible benefit from our collaboration. The evaluation makes the management services even more transparent for you and thus measurable and assessable with regard to your financial investment in the services.

„I said I’m going to hit the next one right over the flagpole. God must have been with me.”

– Babe Ruth –

Interested?

If you would like to send specific information about your sport, your goals and your needs regarding management services, please fill out the inquiry form.

For general inquiries about our services, just send an email.

Contact me.

Inquiry form